"Engineered speech" is a conversational technique to get results from people by withholding information, pushing people's psychological buttons, or selling them a new narrative. While it can harm people through manipulation, it can also help by reframing the situation positively.

There’s a simple way to design a convincing and clear slide deck: follow a top-down process starting with a goal, creating your narrative, drafting your slides, adding the content, and then proceeding to the visual design. This method helped me get my point across as a product manager at Google.